CANNESPRESS Day 4

Day 4. We’re getting to the good stuff now. Today saw hangovers as big as the croissant-stuffed seagulls getting around the promenade, all reportedly victims of last night’s Spotify party, which could be heard from Antibes.

You know what else was big? The sessions. Today went hard on values driven marketing and the need to believe that your brand can – and should – make a difference to the world, no matter who you are or what you produce.