Issue 28: Dr de Meo, or How Kering (should) Learn to Stop Worrying and Hire SKMG

The luxury fashion industry is having its “oh shit” moment.

Yes, it’s always been a cyclical business, but right now sales are dropping, shares are tumbling and the traditional playbook of heritage mystique suddenly feels about as relevant as a Nokia 3310. But what makes this moment fascinating from a corporate communications perspective is that the crisis is forcing luxury brands to actually talk to people instead of at them.