COMMPRESS breaks down the conversation behind the biggest conversations in culture, business and current affairs to answer one question: What sparks a smarter conversation?
We’ve done a deep dive on Bondi as a brand partner, made sense of The Met, touted a presidential tan suit theory and called out a Creed comeback – using all as examples of how to (and how not to) spark smart conversations through SKMG’s three pillars: act, explain and amplify.
So, if you’re in the biz, into culture, or simply enjoy learning more about the logic behind conversations that shape the way we think and act, make sure you subscribe below.
Issue 2: Mend it like Beckham
Emotional. Voyeuristic. Erotic at places. Few recent things have gripped us so viscerally as Netflix's four-part documentary, Beckham. Hitting 12.4 million views in its first week, ‘twas the doc that launched a thousand questions. Should we all be cooking mushrooms one at a time? Could I, too, pull off a sarong? What if I’d stuck to that thing I was good at as a kid?
Issue 1: Pity the Reader
Readers are feeble, restless, distracted things. Prone to getting lost or bored or muddling things up. One wrong sentence and they’ve veered off the path and into a bin. Too long a pause and they’re asleep. And then what?