Issue 14: Very demure, very done 💅

First it was BRAT, now it’s Demure: the Zeitgeist seems to be pushing more and more towards a monoculture that resembles meme culture. That is, one in-joke to rule them all. Why? We’d argue it has a lot to do with the constant push for brands to be culturally relevant. The problem is that, in the words of Dr Marcus Collins, brands have a tendency to suck the tailpipe of culture rather than sit in the driver’s seat.