Issue 15: Kendrick and Drake: in reflection

Kendrick’s playing the Superbowl and Drake gets, well, this New Yorker article opening with a less-than-subtle question:

Has there ever been as clear a loser as Drake?

At the time of the roaring ‘20s greatest episode of rap fisticuffs (calling it early) opinions were split, but several months after the Drake v Kendrick beef, the victor is pretty clear. Just check the charts.  

No, we’re not going to rehash a play-by-play of the title fight. But it is interesting to look at where Drake went wrong and what businesses might be able to learn from an apparently unrelatable mega star. Specifically, how he fell out of conversation with his audience.