Issue 18: All Bark, No Bite

Society has proven time and again that some of the smartest, most impactful exchanges have taken place in quiet rooms, between people whose names may never make the headlines.

But here’s the rub: whether the conversation is quiet or nothing short of theatrical, it’s got to drive action. Otherwise, it’s just noise.

The smartest conversations don’t just drive action, but the precise sort of action a brand or business hopes to inspire, whether it’s attracting clients, customers, investors or talent.